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Numéro d'article:
17154546
Breakthrough Advertising
Numéro d'article:
17154546
€ 454
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Breakthrough Advertising is a book for every business owner and marketing expert.
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Ce qui se démarque
Timeless Insights
Offers enduring principles of advertising that remain relevant, helping marketers grasp consumer behavior and craft compelling messages effective for diverse markets.
In-Depth Strategies
Presents comprehensive strategies for creating persuasive advertising campaigns, ensuring readers develop skills to connect deeply with their audience and enhance engagement.
Expert Author
Written by legendary copywriter Eugene Schwartz, providing invaluable expertise and tried-and-tested methods that have shaped successful advertising practices across decades.
Détails du produit
- This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
| Publisher | Bottom Line Books |
| Publication date | January 1, 2004 |
| Language | English |
| Print length | 236 pages |
| ISBN-10 | 0887232981 |
| ISBN-13 | 978-0887232985 |
| Item Weight | 1.4 pounds (640 grams) |
| Dimensions | 9.1 x 6.1 x 0.9 inches (23.1 x 15.5 x 2.3 cm) |
À qui est-ce destiné ?
-
Marketing Professionals
Ideal for marketers seeking to enhance their advertising strategies and understand consumer psychology deeply.
-
Entrepreneurs
Valuable for entrepreneurs looking to improve their marketing efforts and gain insights into effective advertising techniques.
-
Copywriters
A great resource for copywriters aiming to craft compelling copy that drives engagement and conversions.
-
Casual Readers
Not suitable for readers seeking light or entertaining material; it's primarily focused on marketing concepts.
DESCRIPTION DU PRODUIT
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Questions et réponses des clients
-
question:
What is Breakthrough Advertising about?
répondre: Breakthrough Advertising is a seminal work by Eugene Schwartz that explores the psychology of consumer behavior, focusing on how to craft compelling marketing messages that resonate with different audience segments. The book delves into concepts such as market awareness and the stages of customer engagement. It is essential for marketers and business owners seeking to improve their advertising efforts by understanding the emotional triggers that drive purchases. -
question:
Who is the author of Breakthrough Advertising?
répondre: The author of Breakthrough Advertising is Eugene Schwartz, a renowned copywriter and marketing strategist. Schwartz is celebrated for his insights into consumer psychology and effective advertising techniques. His work has influenced generations of marketers and copywriters, making this book a must-read for anyone involved in sales and marketing. -
question:
Why is Breakthrough Advertising considered a classic in marketing?
répondre: Breakthrough Advertising is considered a classic in marketing due to its foundational theories on direct response advertising and copywriting. Schwartz's systematic approach to understanding consumer needs and emotions has been lauded for its timeless relevance. The book continues to be referenced in marketing courses and by practitioners because it provides actionable insights that are applicable across various industries. -
question:
Is Breakthrough Advertising suitable for beginners in marketing?
répondre: Yes, Breakthrough Advertising can be beneficial for beginners in marketing, but it is important to note that some concepts might require a basic understanding of marketing terms. The book offers insights that can lay the foundation for effective advertising strategies. Beginners can learn about the fundamentals of targeting audiences and crafting persuasive messages, which are essential skills in marketing. -
question:
How can Breakthrough Advertising improve my advertising campaigns?
répondre: Reading Breakthrough Advertising can significantly enhance your advertising campaigns by helping you understand your target audience better. Schwartz teaches how to identify and cater to different levels of market awareness, allowing you to tailor your messages accordingly. This knowledge can help you create ads that engage consumers more effectively, leading to higher conversion rates. -
question:
Are there practical examples in Breakthrough Advertising?
répondre: Yes, Breakthrough Advertising is filled with practical examples and case studies that illustrate the concepts discussed. Schwartz uses real-world advertising campaigns to demonstrate how principles like market levels and emotional triggers affect consumer response. These examples can provide valuable insights into how to apply the theories in your own marketing efforts. -
question:
Is Breakthrough Advertising available in digital format?
répondre: Breakthrough Advertising is primarily available in hardcover and paperback formats, but many retailers may also offer digital formats like eBooks or PDFs. Availability can vary by retailer. If you prefer a digital version for convenience, check popular online bookstores that feature eBook sections, or visit your local library’s digital lending platform. -
question:
What makes the unabridged version of Breakthrough Advertising unique?
répondre: The unabridged version of Breakthrough Advertising retains all of Schwartz's original content, ensuring that readers receive the full depth of his insights without any omissions. This version is vital for those who want an authentic representation of Schwartz's thoughts and theories, enhancing the learning experience and ensuring comprehensive knowledge. -
question:
Where can I buy Breakthrough Advertising Hardback – Unabridged, January 1, 2004?
répondre: You can buy Breakthrough Advertising Hardcover – Unabridged from Ubuy. Ubuy is a widely trusted online platform that offers a variety of products including books. They provide shipping options tailored to Belgium, making it easier for you to purchase this marketing classic and have it delivered directly to your doorstep. -
question:
Does Breakthrough Advertising provide techniques for online marketing?
répondre: Yes, while Breakthrough Advertising was written before the digital age, many techniques discussed by Schwartz can be effectively adapted to online marketing strategies. The principles of consumer psychology and effective copywriting resonate with online platforms, enabling marketers to attract and convert leads through digital channels such as social media, email campaigns, and website content.
Advertising Editorial Review
Breakthrough Advertising is an amazing book that is a game changer for marketers and business owners. It is packed with pure gold information that can transform your business. While it may not be an easy read, the knowledge gained from this book is invaluable. It is highly recommended to anyone in the marketing and business industry.
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Avantages
- Contains advanced marketing and business strategies
- Provides valuable information for marketers and business owners
- Can help beat the competition and increase business success
Les inconvénients
- Not an easy read, requires some marketing/copy experience
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€ 454
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Caractéristiques et avantages
- Not just for copywriters, but for everyone who needs to increase sales.
- Teaches how to channel the forces in the marketplace that control sales.
- Addresses the universal problem of copywriting.
- Focuses on writing a headline and ad that opens up a new market.
Assurance Ubuy
Profitez d'une expérience d'achat sereine avec des produits 100 % originaux, une sécurité de paiement conforme PCI DSS, une protection des données certifiée ISO 27001, la livraison transfrontalière la plus rapide, les retours gratuits* et un emballage sécurisé pour chaque commande.